FRIDAY ITEM of VALUE

Though MoviePass has been around since 2011, it didn’t break into the mainstream until Tuesday, when the company announced it would slash the price of its all-you-can-watch movie buffet to a mere $9.95 a month.

As someone who has been a MoviePass subscriber for the better part of the past two years — and who until this week was paying $50 a month for my unlimited moviegoing privileges — I was thrilled to hear the news.

Over the past few days, however, I’ve found myself fielding countless questions from friends, colleagues, and Business Insider readers about the service and whether it’s as good a deal as it sounds. With that in mind, here are the answers to the most common questions:

What exactly is MoviePass?

MoviePass is a subscription service that allows you to see up to one movie a day in theaters.

How much is it?

As of Tuesday, MoviePass costs $9.95 a month.

Can I really see as many movies as I want for $10? Or does that guarantee a price of $10 per movie?

Nope! You really get to see as many movies as you like — one per day — for the flat monthly rate.

Where can I get it?

You can sign up for free on MoviePass.com.

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